News

Ad agency recognized for milestone relationship with McDonald's

August 5, 2010

Columbus, Ohio-based Fahlgren Advertising was recognized at McDonald's annual marketing conference in Chicago for its 35-year relationship with the restaurant chain. Fahlgren's service covers markets in Ohio, Florida, Kentucky, and Michigan.

Highlights of the 35-year relationship include the 25th and 50th anniversaries of McDonald's; the 25th anniversaries of the Happy Meal  and the Ronald McDonald House; the first All-American High School Basketball game; and the launch of Monopoly and the Dollar Menu.

Products Fahlgren has helped McDonald's test or launch include sausage McMuffins, bagels McGriddles, chicken McNuggets, the McChicken sandwich, salads, pizza, toasted deli subs, McCafe, premium Angus burgers, premium chicken sandwiches, snack wraps, chopped beef steak, sweet tea, McFlurries and more.

"With reports out there showing the average agency relationship being two years or less these days, we are particularly grateful for this long and rewarding partnership with such an iconic global brand," said Pete McGinty, president, Fahlgren Advertising.