Adults like Burger King Apple Fries too
September 30, 2008
Chain Leader:Burger King's BK Fresh Apple Fries are so popular with adults that the company is considering offering the apples as a substitution for the fries that normally come with combo meals.
Burger King has sold 5.7 million orders of BK Fresh Apple Fries since it launched July 30 — half a la carte, the rest in kids meals. Cut and peeled to look like french fries, the apples are bagged in plastic with calcium and vitamin C to prevent browning, and packed in red french fry cartons with low-fat caramel squirt packs. At $1.49 per 2-ounce bag, the apples cost the same as a medium fries.