June 9, 2017
Taco Bell is again gaining marketing value through the successes of sports with their Steal a Game, Steal a Taco promotion.
This week in Game 3 of the NBA Finals, the promotional offering yielded the entire nation the promise of one free taco per person thanks to the brilliant basketball work of the Golden State Warriors, which beat the Cavaliers in Cleveland Wednesday night to take a commanding 3-0 lead in the best-of-7 series for the league championship.
The Warriors' road win was all that was needed to activate the promotion. The one-day offering is set for Tuesday, June 13 from 2 p.m. to 6 p.m. local time for all participating U.S. Taco Bell locations. The promotion involves a little online activity, since the chain asks all those who want their free taco to go online to www.TacoBell.com/StealATaco to learn how to qualify for one free Doritos Locos Taco.