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Ameritest releases Top 5 QSR ads of 2013

January 16, 2014

Ameritest today announced the selection of its Top Five QSR Ads of 2013. The list, which was developed using Ameritest's AdStandings syndicated advertising research product to survey all 30-second ads issued by the top 20 QSR advertisers, features Chick-fil-A, Dairy Queen and Taco Bell, according to a company press release.

AdStandings evaluates creative performance by measuring Attention (how much each ad garners), Brand Fit (how well the ad aligns with the associated brand), and Motivation (how motivating the ad is to viewers). Together, these key metrics comprise the Ameritest Performance Index, which establishes the ranking of the tested ads, the release stated.

Chick-fil-A, whose creative ads featuring the well-recognized "Eat Mor Chikin" cow scored high on all three facets of the Ameritest Performance Index, thereby rounding out the top 3 spots. Dairy Queen took No. 4 with an emotional appeal that effectively conveys a message of hope for its "Miracle Treat Day" back in August. The No. 5 spot went to Taco Bell, who — while scoring average levels of Brand Fit and Motivation — secured its place on the list by creating the top Attention-getting ad of the year, according to the release.

Ameritest's list of the Top Five QSR Ads of 2013 is now live and viewable on the company blog.

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