News

Hardee's makes impassioned plea to 'Save the Veggies' with roast beef LTO

April 30, 2019

In celebration of the veggie-less sandwich, Hardee's is helping to plant millions of vegetables nationwide

Hardee's is siding solidly with the carnivores in an increasingly plant-based QSR landscape, with its latest Original Roast Beef Sandwich promotion pushing the meaty offering with a campaign to "Save the Veggies." The value-centered promotion offers diners two original roast beef orders for $5, a news release said. 

Adding to the tongue-in-cheek fun, Hardee's has also pledged to plant millions of vegetables nationwide, as part of the campaign. In partnership with the American Community Gardening Association, the restaurant will help plant more than 10 million veggies across the country. 

"Hardee's is inspired by its neighbors and local community. ..." Hardee's Director of Brand Marketing Jenna Folk said in the release. "ACGA is a nonprofit that helps communities by planning local gardens across the country, and together, Hardee's and ACGA recognize the value of bringing the community together."

As part of CKE Restaurants Holdings Inc, Hardee's and sister brand, Carl's Jr. have more than 3,800 locations in 44 states and 43 foreign countries and U.S. territories.