Operations

Andy's Frozen Custard sponsors NASCAR Xfinity Series race for 3rd year

Photo provided by Andy's Frozen Custard.

September 15, 2023

Andy's Frozen Custard has announced its third consecutive sponsorship of the NASCAR Xfinity Series race, this year held on Sept. 23 at Texas Motor Speedway. The "Andy's Frozen Custard 300" is the third entitlement of a sanctioned NASCAR race for the 37-year-old company, according to a press release.

The brand kicked of its NASCAR announcement in February by announcing its partnership with Richard Childress Racing, driver Austin Dillon and B. J. McLeod Motorsports. Driver Anthony Alfredo will drive the No. 78 Andy's Frozen Custard Chevrolet Camaro in Texas. The announcement also included a first-of-its-kind National Show Car Tour for Andy's that began in Daytona in February and will conclude in Phoenix for Championship Weekend.

"We are revved up about the Andy's 300 and another year of sponsoring this race," Andy Kuntz, owner and CEO of Andy's Frozen Custard, said in the release. "Our motorsports alliance has allowed us to reach more fans and has contributed to an increase in national brand awareness, creating a major impact on our company growth that's almost as fast as the racecars we sponsor. We are excited for our newest franchisee to once again drop the green flag to start this year's race."

The sweets brand created the Cannoli Thunder Concrete with Chicago's Lezza Italian Bakery. The treat features vanilla frozen custard blended with Italian cannoli shells, sweet cream filling, chocolate chips and a dusting of pistachio flavor.

The Andy's Frozen Custard 300 will take place at 3:30 p.m. ET on Sept. 23, and will be broadcasted nationally on USA Network, owned by NBC Universal.