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Arby's adds BBQ flavor to Roastburger lineup
July 5, 2009
ATLANTA — Arby's has introduced its new summer-inspired BBQ Bacon Cheddar Roastburger, the company has announced. The BBQ Bacon Cheddar Roastburger features oven-roasted, thinly sliced roast beef topped with cheddar cheese, pepper bacon, crispy onions, tomato, pickle slices, and BBQ sauce on a specialty roll. It's also the latest addition to the Roastburger family of sandwiches.
Introduced in March of this year, Arby's new line of Roastburger sandwiches — The Burger Done Better — are available in three varieties: The All-American, Bacon & Bleu Cheese and Bacon and Cheddar.
Arby's will give away a free BBQ Bacon Cheddar Roastburger with purchase of any size drink on July 9 to celebrate the arrival of the taste of summer. Customers can text BBQ to 27297 (Arbys) for a coupon that can be redeemed through July 19 at participating Arby's restaurants. Standard text rates apply. In addition, Arby's will showcase the sandwich, with a small fry and drink, as a value-priced $5 combo meal throughout the months of July and August.
A new television ad promoting the BBQ Bacon Cheddar Roastburger will show customers that children aren't the only ones who relish the last day of school. The spot, featuring Alice Cooper's hit single, "School's Out," depicts the faculty being just as excited — if not more so — than the students. As the final bell rings, students and teachers race to the parking lot and head to their local Arby's to celebrate. After a brief moment of awkward silence when the groups run into each other, everyone gets set to enjoy their favorite Roastburger sandwich.
Mandarin Peach Iced FruiTea and Orange Cream Swirl Shakes round out the list of Arby's summer offerings.
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