STRATEGIC PARTNERS
The company famous for slow-roasting roast beef and freshly slicing it to order is distancing itself further from the ubiquitous burger brands with the nationwide introduction of a French Dip Sandwich.
September 25, 2005
Arby's® French Dip Sandwich features its famous roast beef on a toasted French roll served with a side of savory roast beef au jus sauce for dipping.
"At Arby's, roast beef has been our signature product for more than 40 years," said Doug Benham, President and CEO, Arby's Restaurant Group, Inc. "Our French Dip Sandwich is an indulgent alternative to our classic menu line. It offers America another delicious way to satisfy their roast beef cravings."
The French Dip Sandwich will be available in Arby's restaurants for a limited time beginning September 26, 2005.
Arby's will support the French Dip launch with television advertising plus in-store signage and point-of-purchase displays in its restaurants.
About Arby's Restaurant Group, Inc.Arby's Restaurant Group, Inc. is an Atlanta-based company that is the franchisor of the Arby's restaurant system, which consists of nearly 3,500 restaurants worldwide, and is owner and operator of more than 1,000 restaurants located in the United States. Founded in 1964, Arby's quick service restaurants specialize in offering slow roasted and freshly sliced roast beef sandwiches as well as its Market Fresh(R) deli-style sandwiches, wraps and salads with the convenience of a drive-thru. Arby's offers guests a unique, better tasting alternative to traditional fast food with its one-of-a-kind menu items including the Beef 'n Cheddar, Curly Fries and Jamocha shakes. Arby's Restaurant Group also owns and operates the T.J. Cinnamons(R) brand and is a subsidiary of Triarc Companies, Inc. (NYSE: TRY, TRYB). To learn more about Arby's unique tastes and franchising opportunities, please visit www.arbys.com.
