Arby's includes nutritional calculator on updated Web site
June 20, 2006
ATLANTA — Arby's Restaurant Group Inc. has re-launched its consumer Web site, Arbys.com, featuring vivid colors and images, enhanced nutritional information, ease of use and upgraded functionality.
Highlights of the revamped site include a new menu page with a focus on Arby's innovative products as well as highlights of current promotions and new product introductions. A state-of-the-art nutritional calculator allows customers to build and customize meals to fit their lifestyles and nutritional needs by offering nutritional data, ingredients and allergen information.
Visitors can now find the closest Arby's restaurant easier using an upgraded store locator with MapQuest technology. Added functionality, such as trip planning, is on the way soon.
Arby's worked with the Dallas office of Tribal DDB to create the new and improved site, which mirrors its branding and "I'm Thinking Arby's" campaign, the company said.
In addition to images of consumers scrolling across the home page with the iconic Arby's cowboy hat over their heads, visitors can let the world know what they're thinking by filling out their names, locations and which Arby's menu item they're craving. A thought bubble then floats across the page.
