Arby's intros lunch-break Web site
May 30, 2007
The site consists of a 30-minute collection of NBC comedy shows, including 30 Rock, The Office and Saturday Night Live, airing daily from noon to 2 p.m. The show also includes late-night monologues, comedy shorts, Web-exclusive videos, classic sitcom moments and stand-up acts featuring Sarah Silverman and other comedians. The show also can be seen on NBC Digital Entertainment's comedy broadband channel dotcomedy.com.
As the sole sponsor of thelunchbreakshow.com, Arby's presence includes banner ads, commercials and other promotions.
Additionally, the site includes a panic button that hides the screen.