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Arby's intros Popcorn Chicken Shakers
July 1, 2007
ATLANTA —Arby's has introduced popcorn chicken served in a portable, shake-able cup, available from July 2 through Aug. 18. Popcorn Chicken Shakers feature bite-sized chicken in a crispy, seasoned breading.
Arby's will support the launch of Popcorn Chicken Shakers with new television spots and in-store point-of-purchase materials featuring No. 17 NASCAR driver Matt Kenseth. In addition, restaurants will offer customers limited edition Matt Kenseth gift cards.
A new shake also is featured during the promotional period. The creamy Strawberry Banana Swirl Shake features a banana swirl and is the latest addition to Arby's shake menu.
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