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Arby's 'Meat Mountain' causing a buzz

You won't find it on any Arby's menuboard, but the Meat Mountain is making waves in social media, according to Business Insider and other sources.

August 27, 2014

You won't find it on any Arby's menuboard, but the Meat Mountain is making waves in social media, according to Business Insiderand other sources.

The "secret menu" item is available upon request for $10.

The giant stack of chicken tenders, roast turkey, ham, Swiss cheese, corned beef, brisket, Angus steak, cheddar cheese, roast beef and bacon was inspired by a marketing campaign. Arby's, in an effort to make customers more aware of its offerings beyond roast beef, created a poster featuring a stack of every kind of meat they offer. Customers took note of the poster and asked if they could order that sandwich.

And thus, the Meat Mountain was born.

While the Meat Mountain does not appear on the menu, Arby's employees have been trained to make it.

Customers have been ordering the Meat Mountain and posting pics on social media. The hashtag #meatmountain was a trending topic on Twitter for 35 minutes, according to Trendinalia.