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Arby's names Procter & Gamble leader to CMO's post

Arby's CMO Patrick Schwing (photo provided).

March 2, 2020

A former Procter & Gamble Oral-B Connect executive has been named Arby's new CMO, according to a news release. Patrick Schwing will oversee advertising, digital innovation, menu development and the overall brand experience for Arby's, reporting directly to brand President Jim Taylor. 

Schwing brings more than 16 years of marketing experience from Procter & Gamble, serving in a number of domestic and international marketing roles. Most recently, he led Oral-B's global power brush interactivity and innovation division, where he is credited with launching the Oral-B Connect product portfolio that uses an array of AI and digital technologies.

"Patrick has a long track record of demonstrated performance across a diverse set of global brands," Taylor said in the release. "We're excited to have him take the reins as CMO. His extensive experience in brand building, innovation, digital marketing and organizational leadership will be integral in leading Arby's to its next phase of growth."