Marketing

Arby's offers keychains for $2, customers get cheese dip for year

Photo: Arby's

January 17, 2024

Arby's has launched "Cheddarthon" — it's cheesiest sales event yet — and is offering guests "Keys to the Cheese" in honor of National Cheese Lovers Day on Jan. 20. The brand is offering limited-release keychains that unlock access to unlimited Cheddar Sauce for the remainder of the year for $2, according to a press release.

A limited number of keychains are available at Arby's locations nationwide and will be sold on Jan. 20th. Guests who purchase one will get a free cup of the brand's signature Cheddar Sauce with each purchase for the rest of the year.

"Arby's is starting the year with a great value on these craveable cheesy menu items that our guests won't want to miss," Ellen Rose, Arby's CMO, said in the press release. "Our Keys to the Cheese add a fun creative take to the offering, as well – whether you're a cheese aficionado or a newly minted cheese lover, Arby's Cheddar Sauce cups pair so well with our iconic sandwiches and curly fries and are sure to elevate your meal and satisfy your cravings."

As part of Cheddarthon, Arby's is also featuring two for $7 deals on the Classic Beef 'n Cheddar, Fish 'n Cheddar and Fried Mac 'n Cheese bites.