Arby's puts some spice in seasonal fish offering

With Christians' observance of Lent starting Feb. 14, Arby's is adding Nashville Hot fish as a twist on the Nashville hot chicken craze of late, a news release said. 

The offering includes fried wild-caught Alaskan pollock fillet coated with cayenne pepper, paprika, salt and garlic powder, and topped with dill pickles, shredded lettuce and Parmesan peppercorn ranch dressing on a sesame seed bun. The sandwich is also available wrapped in flatbread, or on a sweet King's Hawaiian bun. 

The addition joins the chain's other fish offering, crispy fish, which is also available on the three different types of bread at two for $5. 

"Arby's guests love spicy food and have asked for more of it on our menu, so we're constantly challenging the culinary team to add heat, but to do so in a way that allows our quality proteins to be the hero," Arby's CMO Jim Taylor said in the release. 
 


Topics: Business Strategy and Profitability, Marketing / Branding / Promotion, Seafood

Companies: Arby's


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