
October 2, 2011
Arby's new Ultimate Angus Philly rolls out today, featuring oven-roasted USDA Choice Top Round Angus beef, thinly sliced in-store daily and served with Italian seasoning.
The new sandwich is topped with melted Swiss cheese, green bell peppers and onions, and a tangy garlic aioli served on a toasted Italian-style roll.
"This is a tried and true favorite done Arby's style, and we think it's the best Philly outside of Philly, said Brian Kolodziej, Arby's executive chef. "Made with premium, thinly sliced and oven-roasted Angus beef, this sandwich is a cut above your garden variety Philly sandwich."
Arby's first introduced Angus beef to its menu nationwide in March 2011 with the Ultimate Angus Three Cheese & Bacon Sandwich, followed by the Ultimate Cool Angus Deli Sandwich and Wrap in June 2011.
Arby's Angus beef is 94-percent lean, lightly seasoned with a blend of cracked black pepper, garlic, salt and onion, then slowly roasted to medium rare and sliced thin.
The sandwich is featured in a new national commercial that was filmed in Philadelphia, starring Philly locals, Arby's spokesperson, R.B., and Andy Johnson, the winner of Arby's National Casting Call Video Contest.
Read more about food and beverage launches.