News

Arby's sells 29M sliders in debut month

Arby's customers purchased 29 million of the chain’s new sliders during September.

October 16, 2015

Arby's announced its customers purchased 29 million of the chain’s new sliders during September. That number equals nearly 1 million sliders per day and approximately 300 sliders sold daily per Arby's restaurant across America, a company press release stated.

The sliders, a lineup of mini sandwiches featuring five of the same proteins offered on the core menu — roast beef, chicken, corned beef, ham and jalapeno roast beef — were introduced to Arby’s menu on Aug. 31.

"Our sliders bring the magic of meatcraft to a smaller sandwich," said Rob Lynch, chief marketing officer and brand president of Arby's Restaurant Group. "Sliders combine snack-sized value with the high-quality proteins we're known for and this is a winning proposition with our guests. We're selling an average of several hundred per day, per restaurant, with our current one-day record at nearly 1,500 in a single day."

Arby's plans to feature sliders as a permanent menu item, and is offering "Happy Hour" in participating markets, where guests may purchase sliders, a small curly rry or small drink or shake each for $1, the release stated.

Arby's has more than 3,300 restaurants worldwide.