Arby's steps into "inky" waters of tattooing customers
Shortly after Domino's dumped its Russian outlets' offer of free pizzas for those who tattooed the brand on their bodies,Arby's is giving the branded ink thing a "go" on U.S. soil.
The brand sent media information via email yesterday stating it would give its dedicated fans a free sandwich for life tattoo — yes, the real kind — if they could get to Port City Tattoo in Long, Beach California, on Saturday, Sept. 22.
The free designs, shown in the feature photo at top, will be "inked" into patrons' skin by tattoo artist, Miguel 'Uzi' Montgomery at Port City Tattoo in Long Beach Saturday only. Montgomery's tattoo designs are also available for download, so Arby's customers can take them to their local tattoo parlors and pay for the same design to be created there.
When Domino's offered free pizza for life to Russian customers who permanently labeled themselves with the brand, 100 free pizzas for each of the next 100 years, so many took them up on that offer, that the supposed 2-month campaign was closed due to the vast number who responded. The Arby's campaign, however, promises nothing but the tattoo itself for free.
Arby's did not respond to requests for more details from QSRweb.
Topics: Marketing / Branding / Promotion