News

Arby’s to giveaway Junior Deluxe sandwiches July 5

July 1, 2010

To celebrate the red, white and blue, Arby's is offering its new Junior Deluxe sandwich free, with any drink purchase, on July 5.

"We're thrilled about adding the Junior Deluxe to the Arby's Value Menu," said Steve Davis, chief marketing officer for Arby's Restaurant Group. "The July 4th fireworks may be over, but this sandwich will help people close out the weekend with another kind of explosion — a little 'kaboom' for their buck."

The latest addition to Arby's Value Menu, the Junior Deluxe features oven-roasted, thinly sliced roast beef, topped with fresh lettuce, tomato and mayo on a toasted sesame seed bun. The Value Menu, which launched in April, features Arby's signature offerings starting at $1.

Free Junior Deluxe sandwiches will be available during normal business hours July 5, with any drink purchase, excluding Value drinks and coffee, at participating Arby's locations nationwide. The offer is limited to one per person while supplies last. Customers will need to ask for their free Junior Deluxe with drink purchase to receive the offer.

Arby's will promote its July 5 Junior Deluxe giveaway with an ad in USA Today, a homepage ad campaign on Facebook, homepage takeovers on FoxSports.com and Delish.com, banner ads on various MSN sites and in-store point-of-purchase materials.