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Arby's viral video BurgerGreaseArt earns accolades
March 19, 2009
Adweek has chosen Arby's micro site www.burgergreaseart.com as its Ad of the Day for March 19. In the video, created for Arby's by Fletcher Martin, artist Phil Hansen paints a version of the Mona Lisa in grease from hamburgers. The micro site directs visitors to e-mail the site link to others or to the Arby's Web site to join Arby's Extras member e-mail club for a coupon for a free Roastburger.
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