Operations
Arthur Treacher's to open 1st ghost kitchen this month
June 15, 2021
Arthur Treacher's — which recently announced its conversion to a ghost kitchen brand — will partner with Franklin Junction to use the latter's so-called "Host Kitchens" to open 100 locations of the seafood QSR by year's end.
Franklin Junction's Host Kitchens are existing restaurants with the capacity to add a variety of delivery-only menus with established growth brands interested in low-capital expansion to new markets through delivery-only presence, a news release said.
Following the success of sister brands, Nathan's Famous and Wings of New York on the Franklin Junction platform, Arthur Treacher's will open with its first Franklin Junction Host Kitchen in Baltimore this month.
"We are thrilled to be a part of this new chapter in Arthur Treacher's brand story," Franklin Junction CEO Rishi Nigam, said in the release. "Given increased demand for delivery nationwide and a favorable landscape for seafood within the sector, we are excited to help Arthur Treacher's expand through our Host Kitchen® partners, bringing exciting new menus to new customers and loyalists alike."
The reboot will include new menus featuring the brand's fish n' chips in sandwiches and platters, seafood favorites, shrimp and popular Boom Boom Fries, as well as new hand-dipped fried chicken sandwiches.
"We've received an overwhelming response from fans regarding the rebirth of Arthur Treacher's, so many have such fond memories as kids and adults," James Walker, senior vice president of Arthur Treacher's parent brand, Nathan's Famous Restaurants, said in the release. "Franklin Junction is the first major player to show the same passion for the brand, and we are excited they have joined us in the relaunch of Arthur Treacher's. Through this partnership, so many of the fans we have heard from will have the opportunity to once again enjoy this classic seafood menu."
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