Ask the Experts: Why is it important for QSRs to continue to refresh their brand?

April 8, 2009

As important as it is to maintain a company's brand, it is just as important to keep that brand fresh and up to date. QSRweb talked with Danny Meisenheimer, chief brand officer for Grandy's and Souper Salad Inc., about the importance of rebranding on a consistent basis.