News

Auntie Anne's adds amusement parks to venue portfolio

June 5, 2013

Auntie Anne's Pretzels has added amusement parks to its nontraditional venue portfolio. This spring, the 25-year-old soft pretzel icon opened locations at three amusement parks including Worlds of Fun and Kings Island in Mason, Ohio, after entering into an agreement with Cedar Fair Entertainment Company.

"We've heard the demand from our loyal guests for additional portable dining options, and after conducting extensive research, we found a partnership with Auntie Anne's to be a natural fit. We look forward to a long and successful relationship," said Craig Grimes, corporate vice president of food and beverage with Cedar Fair L.P.

Auntie Anne's can now be found in nontraditional venues including entertainment centers, military bases, colleges and universities, large retailers, and transportation sites such as airports, train stations, and travel plazas. By the end of 2013, company executives expect to open another 150 nontraditional units.

Executives with Auntie Anne's will continue to target amusement parks as an avenue for nontraditional growth in the coming months.

"Amusement parks represent an untapped yet sustainable growth vehicle for Auntie Anne's, and because of our success across all venues, we're now poised for even further nontraditional penetration," said Brian Boycan, director of Strategic Development for Auntie Anne's. "The response from both consumers and the Cedar Fair Entertainment Company has been overwhelmingly positive thus far, and we're committed to follow this blueprint in other markets nationwide."

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