Food & Beverage

Auntie Anne's partners with brewery to create beer made from pretzels

Provided

August 16, 2022

Auntie Anne's has partnered with Philadelphia-based Evil Genius Beer Company to release a beer made with Auntie Anne's signature pretzels, according to a press release.

The beer, called Is Butter a Carb?, is an Oktoberfest-style beer brewed with imported German hops and malts as well as Auntie Anne's soft pretzels. This is the first time Auntie Anne's pretzels have been used as an ingredient to develop and create a unique beer available for purchase.

"The only thing better than pretzels and beer, is pretzels in beer," Trevor Hayward, co-founder of Evil Genius, said in the release. "We really wanted to tie the brands together in a fun way that reminds you of biting into a warm pretzel with every sip."

"We can't wait for fans of Auntie Anne's and Evil Genius to get a taste of this fun collaboration," Danika Brown, director of brand marketing at Auntie Anne's. "It was important to us to not only create a beer made with our iconic pretzels, but also a beer that could be enjoyed alongside our pretzels. We knew we wanted something that would transport our fans and allow them to feel like they were celebrating Oktoberfest in Germany."

Is Butter a Carb? Is available stores throughout Evil Genius' nine state distribution footprint including Connecticut, Delaware, Massachusetts, Maryland, Michigan, New Jersey, Ohio, Pennsylvania, and Rhode Island.

Auntie Anne's operates stores in 49 states and more than 25 countries.