Marketing

Auntie Anne's partners with Shock Top craft beer

Photo: Shock Top

September 4, 2025

Auntie Anne's is partnering with craft beer brand Shock Top on Twisted Pretzel Wheat beer, according to a press release.

To bring the partnership to life, Auntie Anne's and Shock Top are giving away $300 Auntie Anne's gift cards and co-branded "Beer Kneads Pretzels" swag to three randomly selected winners. To enter, scan the QR code found on retail POS displays or visit this link before the drawing ends on December 31, 2025. Eligibility details, rules and instructions can be found at the sweepstakes link.

In addition, every six-pack of Shock Top Twisted Pretzel Wheat beer comes with an exclusive code for $6 off a $12 Auntie Anne's purchase in the Auntie Anne's app through Dec. 2025.

Along with the sweepstakes and promo-code discount, Shock Top and Auntie Anne's are launching an exclusive merchandise capsule of Beer Kneads Pretzels sweatshirts and sling bags, available to win through social media giveaways later in the season.

Auntie Anne's has more than 2,000 locations in 49 states and 25 countries and territories.