Operations

Australia-based Gelatissimo undergoes brand refresh

Provided

October 19, 2022

Sydney, Australia-based Gelatissimo has a sweet new brand identity, including a new logo, color palate and brand voice designed by the Houston Group, according to a press release.

Kyle de Raedt, senior account director, Houston said launching a new brand look and feel was core to the next phase in Gelatissimo's brand evolution. "We needed to establish a creative launchpad that talked to elevated experiences, celebrated the freshest of ingredients and flavours, presented eye-catching packaging, and provided an immersive customer experience through innovative store design," de Raedt said in the press release. "That might seem like a tall ask but if the truth be known it was a client brief made in heaven. Our team are so excited to rebrand a business and product-line that conjures feelings of joyfulness, celebration of flavors and hot summer nights, and bringing all this to life via a brand story. We believe the new look makes Gelatissimo stand out from its competitors and celebrates the brand's philosophy to provide amazing flavors and have fun."

Inspired by the fun and nostalgia of traditional Italian gelaterias, with a distinctly indulgent and flavorful twist, Gelatissimo's new logo conjures images of gelato scoops and dollops. It is supported by luscious, swirled patterns in a fresh color palette of soft strawberry, tangerine and lavender color palette, crafted in collaboration with internationally renowned type designer and illustrator Andrei Robu. And use of the brand's new typeface, Boldoni which presents many stylistic options, is reminiscent of Gelatissimo's vast array of flavors.

"Our refreshed brand look and feel brings all that we stand for at Gelatissimo to life and truly represents our brand's flavor obsessed proposition," Brandon Lord, CEO of Gelatissimo, said in the press release. " Our new logo is fun and fresh; the colors evoke the taste and flavors of gelato, and our customers can walk in-store - or enjoy gelato at home - and immediately share the magic of Gelatissimo in a fun and engaging way.

"We are delighted with Gelatissimo's new look and feel and can't wait for our customers to celebrate with us."

The launch of the new branding is effective immediately and will be rolled out in-store and on packaging in the coming months.