News

A&W installing digital menu boards from Cineplex Digital Networks

Canada’s A&W will feature state-of-the-art signage at 850 locations nationwide.

November 12, 2015

Cineplex Digital Networks announced that it has been selected by A&W Food Services of Canada Inc. to become the sole provider of digital menu boards for its more than 850 restaurants across Canada. Signage installation has already begun in some locations, a company press release stated.

The burger chain's new digital menu boards will enable A&W to easily change displayed content throughout the day, as well as alter pricing and promotions remotely across all restaurants at the same time. The displays will also transform A&W's existing static menu by featuring custom video content and intelligent creative.

"We are extremely pleased with our new digital menu board system and with the creative content provided by Cineplex," said Rob Fussey, VP of marketing, concept innovation, design & construction for A&W Food Services of Canada Inc.

"We are proud to be the exclusive provider of digital menu boards to A&W Canada," said Nick Prigioniero, president of Cineplex Digital Networks. "A&W adds to a growing list of strategic, forward-thinking brands that recognize who the right digital signage can help their business sell more product, increase margins, lower costs and strengthen customer loyalty."

CDN has made a name for itself in the financial, retail and quick service restaurant industries by providing strategic, custom digital merchandising solutions for its clients, which now include A&W, the release stated.