Marketing

A&W launches Cheddar Weather apparel campaign

Provided

September 24, 2021

A&W Restaurants has launched a high-end collection of apparel and accessories to kick off its "Cheddar Weather" campaign, according to a press release.

While changing leaves, cooler temps, comfy clothes, football and pumpkin spice are often the stars of autumn, A&W is celebrating what it calls the real MVP of the season, the company's cheese curds.

The new Cheddar Weather campaign was created by Kentucky-based ad agency Coomer and features boots, jackets, waist packs and more.