Food & Beverage

A&W LTO: Get 'em while they're hot

Photo: Provided.

December 16, 2020

A&W Restaurants' Sriracha Cheese Curds steamed up sales for the Lexington, Kentucky-based brand when they first hit its menus last year, so the QSR is bringing them back for a repeat-performance this year.

The LTO sold out early last year and will only be available until Jan. 31 or until they run out. The Wisconsin white cheddar cheese curds are blessed with a little Sriracha seasoning to fire up chilled-down winter guests.

A&W reported that it has had six months of double-digit sales growth so far this year and is on track for its best year of comp-sales growth since 2015, when sales were up 9.9% over the previous year.

"Guest(s) like the Sriracha Curds because they have a kick," said President Paul Martino, "Franchise partners like them because they give sales a kick at the end of the year." Sriracha Curds are available in a regular size, as well as a large size for sharing. Prices vary by location.

From its Lexington base, A&W now has more than 900 stores in the U.S. and Asia.