News

A&W ramps up growth in Thailand

May 12, 2011

A&W Restaurants has set ambitious expansion plans throughout Thailand and Malaysia, aiming to open 100 outlets in four years under the direction of licensee KUB Malaysia Berhad.

According to the Bangkok Post, KUB has been an A&W franchisee in those two countries for 10 years. A&W has had a presence in Thailand since 1983.

There are currently 41 outlets in Thailand and KUB's general manager, Haniza Ros Nasaruddin, said another 59 will be added by 2015. Five are expected to open this year in Greater Bangkok.

Additionally, existing stores will be renovated and marketing efforts will be ramped up for the brand, which is expected to turn in a sales increase of 30 percent this year.

In Malaysia, KUB anticipates an increase of 50 restaurants, from the current 50, by 2015. With a successful presence in these countries, KUB is also anticipating an expansion into other Asian markets, specifically eyeing Singapore and Brunei.

KUB Malaysia has a franchise license from Yum! Restaurants to operate A&W in Thailand and Malaysia. Yum! announced earlier this year that it is actively looking for a buyer for its A&W and Long John Silver's brands.