News

Barfresh lands QSR accounts in SoCal

QSRs add Barfresh's Smoo platform to beverage mix.

December 31, 2014

Barfresh Food Group Inc., a manufacturer of frozen, ready-to-blend beverages, has secured 20 new retail and institutional accounts in Los Angeles and San Diego for its line of Smoo smoothies, shakes and frappes.

Venues include quick-service restaurants.

"Our Smoo line of beverages continues to realize strong product adoption across numerous venues," said Riccardo Delle Coste, president and CEO of Barfresh, in a company press release. "The ongoing success also demonstrates the increasing demand for high-margin frozen blended beverages. In fact, many of our customers in Central California have already begun to ramp up their weekly case orders due to greater than expected sell-through."

Barfresh remains on track to complete its rollout to the remaining four partner distribution centers in California by early February 2015, as well as its nationwide launch across all 74 branches by summer 2015.