Marketing

Baskin-Robbins, actor Taye Diggs create children's e-book

Shannon Blakely, VP of Marketing at Baskin-Robbins, and Actor Taye Diggs, are promoting the e-book, "The Festival of Creatures." Provided.

September 18, 2020

Baskin-Robbins has teamed up with actor and author Taye Diggs to bring the brand's Creature Creations lineup to life with the release of a children's e-book titled "The Festival of Creatures," available for free at BaskinRobbins.com.

Written by Diggs and inspired by the Creature Creations characters — the Unicorn, Mermaid and Monster — the story takes young readers on a journey to an enchanted ice cream land, complete with sprinkle-studded paths and milkshake shores. On their way, the three creatures learn about the importance of kindness and acceptance, no matter how different they think they may be, according to a company press release.

"Giving or receiving kindness can help boost your happiness, and this story showcases that we all have that power inside of us," Taye Diggs said in the release. "I'm incredibly passionate about this story, which has given me an opportunity to spark positivity in all who read it and tell a tale that's all about celebrating our differences. The creatures and their personalities provide the perfect avenue to tell that story in a way that everyone can enjoy."

"Taye brought each of the creatures' personalities to life in this story, and he showcases the power we each have to be accepting of our differences and confident in our uniqueness, Shannon Blakely, VP of marketing at Baskin-Robbins, said in the release. "We hope this e-book provides families everywhere with a fun way to teach kindness and acceptance,"

Families can continue their own adventure at home with DIY Creature Creation Kits inspired by the ice cream lineup. Each kit includes all the ingredients to make five complete Creature Creations, including two quarts of Baskin-Robbins ice cream, colorful sprinkles, five creature-inspired cups and five white chocolate toppers.

Baskin-Robbins was founded in 1945, and is headquartered in Canton, Massachusetts, Baskin-Robbins is part of the Dunkin' Brands Group Inc.