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Baskin-Robbins adds unprecedented franchise development incentives

June 17, 2013

Baskin-Robbins announced today the introduction of development incentives in 2013 for new franchisees and military veterans. These limited-time only incentives are "unprecedented" according to the company.

The incentives are part of Baskin-Robbins' plan to expand with new and current franchisees, as well as to remodel and relocate some units.

"Baskin-Robbins has been building a very solid foundation over the last several years with new product innovation and a strategic vision for the future," said Bill Mitchell, president of Baskin-Robbins, U.S. and Canada. "With our updated shop design recently introduced and these new in-depth development incentives, we believe there's never been a better time to become a Baskin-Robbins franchisee."

In 2013, new franchisees interested in owning their own ice cream shop can take advantage of the new offers, including a 10-year initial franchise fee payment plan whereby the $25,000 fee can be amortized over 10 years. Additionally, qualified candidates who timely develop shops will be able to enjoy reduced royalty rates of 0.9 to 2.9 percent over the first five years, which is a significant reduction from the standard royalty rate of 5.9 percent.

Baskin-Robbins has also introduced special incentives for U.S. military servicemen and women. For honorably discharged military veterans who sign an agreement in 2013 and timely develop shops, Baskin-Robbins will waive the 20-year initial franchisee fee and offer a zero percent royalty rate for the first two years and reduced royalty rate years three through five.

New 2013 incentives for expansion, remodels and relocation also are available for a limited-time only to existing Baskin-Robbins franchisees who are certified to grow and meet expansion qualification criteria. Throughout the course of the next two and a half years, more than 300 new and remodeled franchise locations are expected to debut the new U.S. store design, which includes elements of the brand's heritage and incorporates modern designs. It includes a menu board system with an LCD screen; ice cream "supergraphic" artwork; a wall that highlights the brand's legacy of flavors; an updated brand logo; and pink spoon accents, including spoon-shaped door handles.

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