Baskin-Robbins and Kraft Foods announce co-branded agreement

Baskin-Robbins, the world's largest QSR chain of ice cream specialty stores, and Kraft Foods, a global leader in branded foods and beverages, announced that they have entered into a co- branding agreement. Kraft Handi-Snacks ready-to-eat pudding now features flavors inspired by Baskin-Robbins' famous ice cream. The newly reformulated Handi-Snacks introduced by the brand contain zero grams of trans fats. They began appearing on supermarket shelves in May.

Each Handi-Snacks Baskin-Robbins Pudding will feature two flavors layered one on top of the other, creating a tasty treat that is perfect for snacking. With flavors like Fudge Rocky Road, Banana Split, Chocolate Chip Cookie, and Chocolate Vanilla Sundae, the pudding brings QSR restaurant favorite flavors to consumers in convenient packaging that can be enjoyed at home or on the go.