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Baskin-Robbins debuts soft serve line with 88-cent cone
May 3, 2009
CANTON, Mass. — Baskin-Robbins is celebrating the nationwide launch of its soft serve line by offering customers a vanilla soft serve cone for 88 cents, now through Memorial Day, the company has announced.
The 88-cent cone offer is limited to regular 6-ounce vanilla soft serve cones and Kid 3-ounce vanilla soft serve cones, through May 25. All other menu items including ice cream toppings will remain at regular menu price. Offer available while supplies last at participating Baskin-Robbins.
The nationwide launch of soft serve features soft serve cones, cups and sundaes, and introduces new Baskin-Robbins menu offerings including:
- Magic Sprinkles — Magically changing color as they are licked off a cone, the sprinkles are available in Berry, Grape and Watermelon flavors, which changefrom red to blue, blue to purple and green to red.
- 31 Below — Baskin-Robbins Vanilla Soft Serve blended together with candies and toppings. Flavors include Butterfinger, Reese's Peanut Butter Cup, M&M's, Snickers, Oreo, Heath Bar and favorite original Baskin-Robbins flavors like Jamoca Almond Fudge. Consumers can also customize toppings, creating theirvery own 31 Below.
- 31 Below Pies — Take-home pies made with Baskin-Robbins Vanilla Soft Serve, blended with candies and toppings. Pie varieties include Reese's Peanut Butter Cup, Heath Bar and Oreo, all made with chocolate or graham cracker piecrusts.
- Fruit Creams — A blend of Vanilla Soft Serve and real fruit puree. Available in Peach Passion, Mango and Strawberry.
Baskin-Robbins 88-cent soft serve promotion arrives on the heels of the company's third-annual 31 Cent Scoop Night last week. As part of Baskin-Robbins continued commitment to providing value to its customers, on April 29, millions of ice cream scoops were sold for 31 cents each.
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