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Baskin-Robbins expands better-for-you ice cream offerings
January 10, 2010
Baskin-Robbins is adding to its line-up of better-for-you BRight Choices treats, which were introduced last January. BRight Choices features options of fat free, dairy free, no sugar added and light ice cream. The new BRight Choices flavors include:
- Premium Churned Reduced Fat No Sugar Added Mocha Blackberry Chip ice cream — Reduced fat Coffee ice cream with bittersweet chocolate chips and a raspberry ribbon, 120 calories and 6 grams of fat in a 2.5 ounce scoop
- Premium Churned Light Dulce de Leche ice cream — Light Dulce de Leche ice cream swirled with a dulce de leche ribbon, 140 calories and 4.5 grams of fat in a 2.5 ounce scoop
- Vanilla Pomegranate Parfait frozen yogurt — Creamy Vanilla frozen yogurt swirled with a pomegranate ribbon and yogurt covered granola pieces (6 percent yogurt made with live and active cultures) 150 calories and 5 grams of fat in a 2.5 ounce scoop
All BRight Choices offerings are indicated by a special pink star decal on the ice cream flavor strips in stores. BRight Choices flavors are available year-round in the dipping cabinet. Additional new BRight Choices flavors will be introduced throughout the year.
"Baskin-Robbins continues to provide ice cream variety with our delicious new BRight Choices flavors," said Srinivas Kumar, chief brand officer for Baskin-Robbins Worldwide. "Our expanded better-for-you menu is great for customers looking for a lighter treat that has the quality they have come to expect from Baskin-Robbins."
Additional scoop offer
Now through April 4, Baskin-Robbins is helping ice cream lovers enjoy even more flavor by offering an additional scoop of any of its BRight Choices or regular ice cream varieties for only 99 cents. Additional 99-cent scoop offer only valid for 4 oz scoops of BRight Choices or regular ice cream. Offer available while supplies last at participating Baskin-Robbins locations.
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 30th annual Franchise 500 ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops with more than 5,800 retail shops in more than 30 countries.
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