Marketing

Baskin-Robbins giving free scoops

Image: Provided

July 9, 2020

Baskin-Robbins is holding a cone up in tribute to National Ice Cream month (July) with the creation of a trio of flavors inspired by magical creatures. The brand will not only give away cones on National Ice Cream Day of July 19 but is offering free DoorDash delivery all month on orders over $15.

The Baskin-Robbins Creature Creations includes that one-horn wonder, the unicorn, as well as a mermaid and a monster. Each creation uses things like cup design, edible white chocolate toppers and sprinkles to heighten the sense of fantasy.

That aforementioned unicorn, for example, sports a white chocolate horn and rainbow sprinkles. The mermaid has an edible tail and a posse of dolphins by her side, while the monster watches customers devour his delicious self through a white chocolate eyeball and a smattering of sprinkles.

The brand is unequivocally going after the pint-sized person market with these offerings, each of which also comes with a crown.

On July 19, guests may get a free scoop with any DoorDash order of $15 or more with code BASKINSCOOP.

Baskin-Robbins, owned by Dunkin' Brands, has more than 8,000 retail shops in 54 countries worldwide and is based in Canton, Massachusetts.