News

Baskin-Robbins heals a broken heart

February 1, 2011

Baskin-Robbins has introduced its newest creation as the February Flavor of the Month. Just in time for Valentine’s Day, the Heartbreak Healer pairs red chocolate hearts and chocolate chunks with a chocolate mousse ice cream.

"Who says you have to be in love to enjoy Valentine's Day?" said Brian O'Mara, Baskin-Robbins vice president of marketing. "Heartbreak Healer appeals to the chocolate lover in all of us with its rich and indulgent combination of chocolate mousse and chocolate chunks. It's the perfect way to treat yourself to something sweet, or say 'I love you' to that special someone."

Throughout February, Baskin-Robbins locations will offer Heartbreak Healer ice cream by the scoop, in a cup or cone, or as a classic sundae. The flavor also is available in hand-packed pints, quarts and half-gallons.

In California, Baskin-Robbins offers hand-packed ice cream in three sizes: small (12 oz.), regular (1 lb., 8 oz.), and large (3 lb.).