News

Baskin-Robbins hires foodologist to assess customers' personalities based on chocolate preferences

Baskin-Robbins has announced that its "Flavor of the Month" for January is "Chocoholic's Resolution."

January 6, 2016

Baskin-Robbins has partnered with Juliet A. Boghossian, a behavioral food expert and founder of Food-ology, a methodology that links food-related habits to personality traits and behavioral tendencies, to identify what a chocolate lover's favorite type of chocolate says about their personality, according to a company press release.

• Milk Chocolate — Devoted traditionalist, friendly, approachable and responsible. Craves balance, peace and consistency.
• White Chocolate — Playful free spirit and tend to be the life of the party. Flirtatious, impulsive, generous, kind and nonjudgmental.
• Dark Chocolate — Determined maverick. Plays hard-to-get and is passionate, generous, selective and mysterious. Known for speaking your mind, honesty and ability to process information quickly and for taking calculated risks.

The chain also announced that its "Flavor of the Month" for January is "Chocoholic's Resolution." It is a Swiss-style chocolate ice cream with chocolate ganache cake pieces, white caramel-filled cups, and a chocolate ganache flavored ribbon, according to a company press release. Chocoholic's Resolution is served in a cup or cone or as a milkshake or Brownie Sundae.

In addition to its Flavor of the Month, Baskin-Robbins is offering guests seasonal ice cream flavors at select participating stores nationwide throughout January, including:

• Vanilla Pomegranate Parfait Frozen Yogurt — Vanilla-flavored frozen yogurt and granola clusters swirled with a pomegranate ribbon.
• Orange Sherbet — Citrus sherbet made with oranges.
• Rock 'n Pop Swirl — Green grape-flavored sherbet, purple green-apple-flavored sherbet and popping candy.
• Icing on the Cake — Cake-flavored ice cream with cake pieces, frosting bits and a candy confetti ribbon.

"As we kick off the New Year, Baskin-Robbins is offering a wide variety of ice cream flavors and frozen treats to meet a range of resolutions. Guests can select from more indulgent ice cream flavors, such as our Chocoholic's Resolution Flavor of the Month, as well as better-for-you options like our Vanilla Pomegranate Parfait Frozen Yogurt," said Jeff Miller, Dunkin' Brands' executive chef and vice president of Product Innovation. "We're excited to ring in 2016 with our guests and bring back a fan favorite, Chocoholic's Resolution, and a fun lineup of ice cream flavors that guests can enjoy all month long."

Baskin-Robbins will also host its first "Celebrate 31" promotion of 2016 on Sunday, Jan. 31. Throughout the year, on the 31st of each month, guests can enjoy all regular and kids scoops for $1.31 and two-scoop sundaes for $3.31. The offer is valid on Jan. 31 only. Participation may vary. The sundae offer does not include Banana Royale, Banana Split, Brownie Sundae or Layered sundaes. The scoop offer is good on every size scoop. Waffle cones and toppings are extra. Cannot be combined with other offers.