Franchising

Baskin-Robbins inks deal for 25 units in Canada

Provided

August 17, 2022

Baskin-Robbins has entered into a deal with franchise operator McMaster Group Holdings for 25 shops in the Vancouver and Calgary, Canada markets, according to a press release.

"With a sweet legacy in Canada, Baskin-Robbins remains focused on growth across the country," Craig Walker, senior director of international business for Baskin-Robbins in Canada, said in the release. "We're delighted to work alongside Adel Ashry of McMaster Group Holdings to bring our full menu of flavors, innovation and treats to new guests in these important markets."

The first of the 25 new Baskin-Robbins shops opened last month in Metropolis Metrotown, Burnaby, and the second shop opened at Guildford Town Centre, Surrey.

"I have been working in the franchise operating business in the Middle East for the past 23 years and in Canada for the past nine. In that time, I've become familiar with the type of brands that will resonate with Canadian consumers," Ashry said in the release. "I'm excited to join the Baskin-Robbins brand and lead its development in Vancouver and Calgary. My family recently relocated from Toronto and are very excited to call Vancouver our new home."

These two shops also are the first Baskin-Robbins' locations to have the new visual identity in Canada, which includes a refreshed logo, colors and branding suite that is being rolled out over the next 18 months.

With a network of nearly 80 franchisees, Baskin-Robbins currently operates 107 shops across Ontario, British Columbia, Quebec, and Manitoba.