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Baskin-Robbins inks deal with franchisee in Puerto Rico

Baskin-Robbins announced that Island Creamery Inc has acquired more than 20 Baskin-Robbins shops in Puerto Rico.

April 14, 2016

Baskin-Robbins announced that Island Creamery Inc has acquired more than 20 Baskin-Robbins shops in Puerto Rico, becoming the brand's new sole franchisee on the island, according to a company press release. Under the agreement, Island Creamery, Inc — owned and operated by Puerto Rico-based The Larrea Group — will grow the brand on the island by remodeling existing shops and adding new locations in Puerto Rico over the coming years.

"We're pleased to work with the Larrea Group to re-energize the Baskin-Robbins brand in Puerto Rico and to expand our presence on the island," said Weldon Spangler, senior vice president, Baskin-Robbins U.S. and Canada. "The Larrea Group has decades of experience in the local restaurant industry, so we feel they will be a strong franchisee for the Baskin-Robbins brand in Puerto Rico. We can't wait to share our brand's 'more flavors and more fun' with even more guests on the island in the years ahead."

In addition to developing new Baskin-Robbins restaurants in Puerto Rico, Island Creamery Inc will also remodel existing locations with the brand's latest shop design, featuring bright and modern décor, comfortable seating, ice cream "super graphic" artwork, pink spoon door handles and digital menu displays.

"We are honored and grateful for the opportunity to transform and grow the Baskin-Robbins brand in Puerto Rico, and are especially proud to have contributed to the preservation of 180 local jobs. It is a privilege to expand Baskin-Robbins' presence in Puerto Rico and bring the brand's world-famous range of '31 flavors' and other delicious frozen treats to even more guests on the island," said Juan Antonio (Tony) Larrea, president of Island Creamery Inc.