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Baskin-Robbins introduces March Madness-inspired flavor

March 5, 2013

Baskin-Robbins is offering Reese's Buzzer Beater ice cream as its March Flavor of the Month. It features a combination of peanut butter and chocolate-flavored ice cream with Reese's Peanut Butter Cups.

Throughout March, Baskin-Robbins is also offering a Reese's Buzzer Beater Layered Sundae which features Reese's Buzzer Beater ice cream, hot fudge, Reese's Peanut Butter Sauce, chopped Reese's Peanut Butter Cups and whipped cream.

"This March, we wanted to share the excitement of college basketball with our guests and feature a delicious and innovative flavor to honor one of the most popular sporting events of the year," said Stan Frankenthaler, Baskin-Robbins executive chef and vice president of Innovation at parent company Dunkin' Brands. "Reese's Buzzer Beater is our tribute to sports fans and ice cream lovers nationwide who want to enjoy a festive and flavorful treat while cheering on their favorite team."

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