News

Baskin-Robbins introduces soft serve Waffle Chip Dippers

September 5, 2012

Baskin-Robbins has introduced Waffle Chip Dippers, a new treat featuring vanilla soft serve drizzled with chocolate syrup and topped with M&M's and Snickers pieces, all accompanied with six hand-cut, triangle-shaped waffle and brownie chip pieces that are ready for dipping.

Waffle Chip Dippers are available through the end of September at participating Baskin-Robbins shops nationwide for a suggested retail price of $2.99.

"We're excited to share our latest product innovation, Waffle Chip Dippers, with our guests across the country," said Stan Frankenthaler, Baskin-Robbins executive chef and vice president of innovation at Dunkin' Brands. "From our fanciful ice cream Cake Bites to our wide range of custom ice cream cakes, we're always working to create delicious and imaginative frozen desserts to delight our guests. With Waffle Chip Dippers, we've now taken a popular treat – vanilla soft serve – and reimagined it in a way that's unique and really fun to eat."

Read more about food and beverage innovations.