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Baskin-Robbins kicks off its 70th year with new flavor of the month

Baskin-Robbins is celebrating its 70th anniversary, offering Icing on the Cake as its January Flavor of the Month.

January 5, 2015

Baskin-Robbins is celebrating its 70th anniversary, offering Icing on the Cake as its January Flavor of the Month.

The flavor features cake-flavored ice cream with cake pieces, frosting bits and a candy confetti ribbon; it can be ordered in a cup, cone, milkshake or two-scoop sundae. Baskin-Robbins is also continuing to offer guests nationwide a free waffle cone with the purchase of any double scoop of ice cream.

Additional ice cream flavors available at select participating Baskin-Robbins shops nationwide throughout January:

• Peanut Butter 'N Banana: Banana-flavored ice cream and a chunky peanut butter ribbon.
• Tropical Vacation Frozen Yogurt: Pineapple and passion fruit-flavored frozen yogurt with a passion fruit ribbon.
• Premium Churned Reduced-Fat, No Sugar Added Caramel Turtle Truffle: Reduced-fat, no-sugar-added vanilla-flavored ice cream packed with caramel-filled milk chocolate flavored turtles and a caramel ribbon.

"Over the past 70 years, Baskin-Robbins has grown from a beloved neighborhood ice cream restaurant in California to the world's largest chain of ice-cream specialty shops, offering guests an extensive variety of ice-cream flavors and frozen treats," said John Costello, president, Global Marketing and Innovation for Dunkin' Brands. "Baskin-Robbins' 70th birthday provides us with the opportunity to honor our heritage and commitment to flavor innovation while celebrating with our loyal guests all year long.  Our festive Icing on the Cake Flavor of the Month and free waffle cone offer are the perfect way to kick off this milestone year in a sweet way."