Marketing
Baskin-Robbins launches ice cream treats inspired by movie 'IF'
May 3, 2024
Baskin-Robbins is partnering with Paramount Pictures' new film "IF" to offer a limited-edition menu of ice cream treats inspired by the movie's characters, according to a press release.
The menu, available nationwide, features two new Flavors of the Month: Blue's Boardwalk Bash and Blossom's Berry Twirl. Blue's Boardwalk Bash combines blue raspberry ice cream with Oreo cookie pieces and cotton candy swirls, while Blossom's Berry Twirl features strawberry and sweet cream ice creams with rainbow sprinkles and pink sugar cookie dough flowers.
Customers can also enjoy these flavors in specialty creations like the Blossom Creature Creations and the What IF? Sundae.
As we grow up with all of life's complications and curve balls, it's easy to lose sight of our childlike wonder," Jerid Grandinetti, VP of marketing and culinary at Baskin-Robbins, said in the release. "In collaboration with the 'IF' movie, we are excited to help guests rediscover their imagination and celebrate all of life's little wonders with our delicious lineup of frozen treats."
"Baskin-Robbins is one of the most iconic and beloved brands in the world, and we are thrilled to partner with them on 'IF,'" Michelle Hagen, EVP, worldwide brand partnerships at Paramount Pictures, said in the release. "The Baskin-Robbins experience celebrates the 'what if' opportunity in every moment, in every flavor, and every delicious creation, and its 'seize the yay' philosophy embodies everything that moviegoers will experience when they see 'IF' in theaters."
The partnership extends beyond the ice cream flavors. Baskin-Robbins will host a Treat Your Imagination 4D Photo Booth pop-up experience at the Santa Monica Pier in Los Angeles on May 18.
The limited-edition menu will be available while supplies last.
Baskin-Robbins has more than 7,700 units in 33 worldwide markets.
