News

Baskin-Robbins launching retail ice cream lineup

February 10, 2014

Baskin-Robbins and Boardwalk Frozen Treats, a sales, marketing and distribution partner, have announced a partnership to bring a range of packaged ice cream and ice cream bars to the shelves of major retailers across the U.S. this spring.

According to a news release, the new frozen treats will feature a range of signature flavors from Baskin-Robbins' library, along with several flavors of ice cream bars.

"We are excited to partner with Boardwalk Frozen Treats, whose leaders have extensive consumer packaged goods and ice cream experience, to bring our world famous ice cream to major grocery retailers with the launch of our new Baskin-Robbins packaged ice cream and ice cream bars," said John Fassak, VP of Business Development for Dunkin' Brands. "Soon, consumers will be able to enjoy Baskin-Robbins' delicious flavors at home, even if they can't make it to one of our more than 2,450 ice cream shops across the U.S."

The new Baskin-Robbins 14 oz. ice cream packages will be available in 16 flavors, including classics such as Pralines 'n Cream, Mint Chocolate Chip, Cookies 'n Cream, Jamoca Almond Fudge, Gold Medal Ribbon, Butter Pecan, Very Berry Strawberry, Chocolate Chip, Peanut Butter 'n Chocolate, Nutty Coconut and Rocky Road, as well as rotating seasonal varieties such as Baseball Nut and Strawberry Shortcake. The brand's ice cream bars will be available in flavors such as Jamoca, Mint and World Class Chocolate.

"Baskin-Robbins is one of the world's premier ice cream brands with broad brand awareness, so we're thrilled to be the sales, marketing and distribution partner for the brand's range of frozen treats to be sold in grocery stores," said Tom Delaplane, CEO of Boardwalk Frozen Treats. "We look forward to introducing Baskin-Robbins to even more ice cream lovers and giving the brand's fans another delicious way to enjoy its wide range of ice cream flavors."

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