Marketing

Baskin-Robbins mines for memories by Dec 11

Photo provided.

December 10, 2020

On Dec. 7, Canton, Massachusetts-based Baskin-Robbins pulled the cork on the brand's 75th birthday, and now it's offering its customers over the years the chance to get in on the celebration by sharing their favorite memories of those many flavorful years with stories online, a news release said.

The brand said it's a way of calling up the many memories people have collected over the years around events where Baskin-Robbins ice cream was a player, from times when a scoop was the prize for a good grade in math, to a grandparent's affinity for butter-pecan.

In Baskin-Robbins 75th Birthday Sweepstakes fans submit their memories on either Instagram, Facebook or Twitter using the hashtag #BRSweepstakes for a chance to win one of 75 ice cream prizes, including free ice cream for life. But the timeline on this one is tight, with all submissions needed in and online by Friday, Dec. 11.