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Baskin-Robbins names new head of U.S. Hispanic marketing
September 21, 2008
CANTON, Mass. -- Baskin-Robbins has appointed Carlos Nunez head of the company's U.S. Hispanic marketing effort, a newly expanded role, the company announced.
Nunez, a Peruvian-born U.S. citizen, is currently Baskin-Robbins' director of marketing (Americas, Europe & Middle East) & consumer insights. He will remain in this role while adding the responsibility of developing all Hispanic marketing efforts in the United States. Nunez reports directly to Scott Colwell, brand marketing officer for Baskin-Robbins Worldwide.
Nunez has 27 years experience in consumer goods marketing, with 17 of those served in the quick-serve restaurant industry. Prior to joining Baskin-Robbins in January 2008, Nunez worked for Burger King Corp., where he was director of marketing for the Latin America/Caribbean Region.
Nunez received an M.B.A. in international business from Southeastern University in Washington, D.C., and a B.S. in business administration from the University of Maryland.
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