News

Baskin-Robbins packaged ice cream now available nationally

May 21, 2014

Baskin-Robbins and its distribution partner, Boardwalk Frozen Treats, announced that Baskin-Robbins packaged ice cream and ice cream bars are now available at thousands of grocery stores across the U.S.

The new Baskin-Robbins 14 oz. ice cream cartons are available in 16 flavors, including signatures such as Pralines 'n Cream, Mint Chocolate Chip, Cookies 'n Cream, Jamoca Almond Fudge, Gold Medal Ribbon and Old Fashioned Butter Pecan. In addition, three varieties of chocolate coated ice cream bars are now available, including Mint, Jamoca and World Class Chocolate.

Some of the retailers carrying Baskin-Robbins' packaged ice cream and ice cream bars include A&P, Albertsons, Cub Foods, H-E-B, Jewel-Osco, King Kullen, Kings, Meijer, Shaw's, Ralphs and Tops.

"With summer just around the corner, we're excited to offer shoppers our selection of Baskin-Robbins packaged ice cream and ice cream bars at grocery stores across the country," Boardwalk CEO Tom Delaplane said in a news release. "Baskin-Robbins has been an ice cream flavor innovator and leader for nearly 70 years, so we're thrilled to bring the brand's premium ice cream to even more people in the U.S."

USO partnership

Meanwhile, Baskin-Robbins' shops have introduced a new Oreo Independence flavor, in partnership with the United Service Organizations.

It includes vanilla-flavored ice cream swirled with Oreo cookie pieces, candy stars and strawberry-flavored stripes. Oreo Independence is available in pre-packaged ice cream quarts at participating Baskin-Robbins shops nationwide while supplies last through September.

Baskin-Robbins is supporting the USO's "Every Moment Counts" campaign and is encouraging guests to send a thank-you message to U.S. troops at home and abroad by visiting USOmoments.org/BR. The brand will donate 400 3-gallon tubs of ice cream in support of USO events taking place throughout the summer.