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Baskin-Robbins pairs with MARS for LTO treat
March 2, 2009
CANTON, Mass. — Baskin-Robbins has brought back Candy Bar Madness, teaming up with MARS to create delicious pairings of ice cream and candy-blended frozen treats, the company has announced.
The multicolored candy-infused treats, which feature two of the top ten most popular candies in the country, will be available at participating Baskin-Robbins locations, while supplies last, beginning March 2.
In addition to the Candy Bar Madness treats, customers also are welcome to concoct their own unique treat by mixing any of the candy toppings with the ice cream of their choice.
Candy Bar Madness offerings include:
- Snickers Ice Cream — Caramel ice cream made with Snickers and swirled with a caramel ribbon.
- M&M's Ice Cream — Chocolate ice cream made with M&M's plus chunks of chocolate chip cookie dough pieces and a fudge ribbon.
- Snickers Sundae — Three scoops of ice cream made with Snickers, layered with caramel and crushed Snickers pieces, topped with more caramel, hot fudge, whipped cream and more crushed Snickers pieces.
- M&M's Sundae — Three scoops of ice cream made with M&M's, layered with hot fudge and M&M's, topped with more hot fudge, marshmallow, whipped cream and more M&M's.
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